Photography for BonBon - A Swedish Candy Co.

BonBon - luxury candy product photography

In June I headed to New York City to attend the 2024 Summer Fancy Food Show put on by the Specialty Food Association. I attended in 2023 as well, and after meeting some great clients there I knew I had to return this year.

While walking the show floor for several hours, BonBon was among the many brands I discovered. BonBon recently exploded on TikTok and has been taking the social media world by storm with their playful gummy candies. Their signature pink bags, colorful confections, and luxury take on childhood nostalgia were all things I couldn’t wait to photograph.

When chatting about the creative direction for our shoot, the words we kept coming back to were fun, playful, editorial and elevated. Candy is an inherently playful thing but we wanted the images to read as sophisticated and high-end. The creative team at BonBon requested some drips, hands in frame, and the use of colors that would pair well with their existing Instagram feed. All things I was up for!

When it came to picking props, surfaces and backdrops I knew I wanted to go all in on the pink. Their pink bag is a stand out amongst BonBon fans and the color itself is really flattering through the camera lens. A disco ball, pink coupe glasses, and a fun little mirror were all playful elements I brought in to create the desired effect. I just so happened the have the perfect pink surface from Club Backdrops (appropriately named Bon Bon) and I ordered a bit of pink velvet fabric to feature in the background.

Shooting for BonBon was incredibly fun and I’m excited to have some fresh, bold new images for my portfolio. Scroll to check out the final deliverables and get in touch today to discuss your own food or product shoot.

BonBon Sour Candy Mix