I met the JK Adams team at the Summer Fancy Food Show in New York City, and from the jump, this wasn't a "we just need some new photos" conversation. They knew exactly where their images needed to live — website banners, product pages, social posts, catalogs, trade shows — but the photography across their brand didn't have a cohesive style, and nothing was shot with those specific placements in mind. They wanted a winter and holiday shoot, but the creative team had a real challenge for me: the images needed to feel seasonal enough to be timely and evergreen enough to use year round.

That's the kind of problem I love solving. I built the creative direction around showing their cutting boards in action — serving charcuterie and appetizers surrounded by wine and winter florals, evoking the feeling of prepping a meal meant to be shared or hosting friends over snacks and drinks. I chose backdrops and surfaces that felt warm but not dated, leaned into seasonal flavors and colors with soft lighting that gave everything a timeless quality, and handled the full production myself — planning the food, shopping, cooking, and styling on shoot days. The result was a library of images the team has been using across their website, catalog, and at trade shows, and every single one still works no matter what time of year you're looking at it.

Just Enough came to me wanting festive lifestyle product photography that highlighted their wine varietals in settings that felt luxurious, warm, and full of celebration. But this wasn't just "put a bottle next to a Christmas tree" — they needed to capture the full arc of the holiday season, from gifting moments and cozy nights by the tree to the sparkle of New Year's Eve. The images needed to work across their website, Instagram, and email marketing, which meant every setup had to earn its place.

I conceptualized seven unique setups with bold color palettes, holiday décor, elevated glassware, and lighting designed to feel rich and inviting. We brought in a model so their customers could actually see themselves in the scenes — pouring a glass while hosting, unwrapping a bottle as a gift, ringing in the New Year. 

The final gallery gave them over twenty festive, high-quality images that blend seamlessly with their existing brand visuals and told the story their audience already wants to be living: hosting with intention, enjoying small luxuries, and creating meaningful moments with the people you love.

Wander and Ivy sells single-serve wine in glass bottles, but what they're really selling is a lifestyle — hosting friends for dinner, pouring a glass while you get ready for a night out, winding down with a book on the couch, pulling out a bottle for game night. They needed images that put their product in those moments so their audience could see themselves reaching for Wander and Ivy in their everyday life, not just on a special occasion.

We shot each wine varietal in different lifestyle scenarios that felt relatable and aspirational, and paired each one with a different healthy snack to reinforce a core piece of their brand message: that wine can be indulgent and approachable, a small luxury that fits into a balanced lifestyle. The final gallery gave them a library of images that tell that story over and over — on social, on their website, in their emails — without ever feeling like a product shot.

Bree Carroll came to me with a self-published cookbook called Mocktails for Pregos — 40 original recipes she'd created on her own — and needed every single one photographed for the book. 

The catch? We had one day to shoot all of them. That kind of volume requires serious planning, precise production, and zero wasted time on set, which is exactly why Bree trusted me with the project even though the investment was more than she'd originally budgeted for.

We mapped out every recipe, planned the styling and setup to move efficiently through all 40 shots, and by the end of the day we had a full library of images that brought her recipes to life. The book has been on sale for two years and counting, and as Bree put it: "She captured exactly what I was looking for better than I could have ever imagined. Her attention to detail makes every photo captured perfect."

What started as a 2-3 hour shoot to capture new menu items turned into a full day shoot of the complete menu.

While emailing with my client she told me, "the team and I talked and we figured if we're going to do a shoot we might as well go big." And big we did!

Druthers, known for their house-made pretzels and beer cheese, glorious burgers, and beer brewed on-site, was releasing a new menu, and they needed new photos for the launch. They also needed photos that told a very specific story. One of welcoming hospitality, fresh ingredients and house-made pasta, and a space where everyone is welcome. After a difficult 2025 for the family-owned business, the menu launch marked the start of a new chapter for Druthers, and the photos needed to signal as much.

All said and done, we spent 8 hours shooting 40+ menu items. The day required constant quick decision making, some troubleshooting and a whole lot of creativity. By the end we were tired and fulfilled. There's nothing better than wrapping a shoot day and having your client say "I'm SO happy with everything!"

Now, post production is done and the photos are in the clients hands. I can't wait to see them pop up on socials and on the new website.