Five tips to improve your lifestyle product photography
21.8% of the world’s population buys online, which represents to 1.66 billion people. Let that sink in for a moment…
Yes, that is 1.66 billion people who could potentially buy your product. All you have to do is market to the right demographic, have competitive pricing, make a product people want, and stand out from the crowd.
In all seriousness, standing out from the crowd is a major component of having a successful business. You could make the best version of whatever it is you’re selling but if people don’t know about you and your business you’ll have a hard time making a living.
Part of standing out from the crowd is having high-quality product photography that highlights your products and captures your audience’s attention. As with everything practice makes perfect, but there are some tips you can implement today to improve your product photography and make people want to buy your products.
How to Improve Your Product Photography
1. Use Simple Props
Props are a wonderful tool that can enhance your photos and your product. However, when choosing your props you want to make sure they won’t distract from the main focus of the photo – your product!
You also want the props to compliment your product and fit within the scene you’re creating. If you were shooting a lipstick it would make sense to have a pan of blush, an eye shadow palette or possibly even a bottle of perfume blurred in the background. It’s important for the props to be slightly out of focus so they don’t distract from your product.
What wouldn’t make sense would be to shoot the lipstick surrounded by books, pieces of fruit, or tech gear. While it may seem obvious, some people throw props into a photo just for the sake of filling in space. The props need to be simple and assist in showcasing your product. Think about some items you may use while also using the item you’re photographing and go from there.
2. Choose a Neutral Background
In addition to using simple props, choose a background that won’t distract from your product. Anything that features a busy pattern, has a sheen, or is too brightly colored may deter from the focus of your image.
Check out this blog post to learn where to find high-quality backdrops.
3. Use Hands
Hands are a great way bring a product to life and assist your audience in imagining themselves using it. They provide interest and liven up the photo as well.
Here are several examples of product photos that have hands in them. Each photo would be fine without the hands, but the addition makes the images seem more life like and relatable.
4. Create an Environment that Makes Sense
This tip is especially important for bringing your product to life and allowing your customers to visualize using your product. The environment or scene that you create is the setting for your story, and you want your story to make sense.
For example, if you sell bath bombs you could shoot them in a basket on the edge of the tub. In the background is a tub full of bubbles. The image would make your ideal customer want to purchase your bath bombs and treat themselves to a relaxing night in.
Keeping with the bath bomb example, an environment that wouldn’t make sense would be a living room. The bath bombs may still look gorgeous displayed on a beautiful tray or in a basket, but if there were a couch or a TV in the background it would take away from the relaxing aesthetic you would be trying to create.
5. Choose a Color Scheme
My last tip is to develop a color scheme or theme for your shoot. Start by assessing the packaging of your product and go from there. Creating a mood board or working off of the color wheel will simplify this process.
A mood board is where you gather images that have the same look and feel you’re hoping to create. The images feature the same colors and may also be of products similar to yours. What’s important to remember is that these images are for inspiration; do not try to recreate the exact images you saved to your mood board.
If you choose to work off of the color wheel to create a cohesive look to your images, there are 4 different color combinations you can use.
With the complimentary approach, pick colors that are opposite each other. This creates a very dramatic and dynamic color palette in your image, with lots of contrast.
This is similar to the complimentary look but is a bit easier to achieve and less bold. After picking two opposite base colors, also use two adjacent colors to the initial ones.
This approach uses colors that are evenly spaced around the color wheel. It makes for very vibrant colors that tend to be eye-catching and flashy.
The analogous approach uses colors right next to each other. Using colors that are so close together creates a sense of comfort and nature.
Don’t be afraid to explore the world of lifestyle product photography and try new things! You never know what props, backgrounds, or color scheme you will fall in love with.
Have some lifestyle product photography tips of your own? Leave them in the comments below!